The autonomously generated texts by ChatGPT offer both impressive advantages and challenges: while they may seem astonishing and reduce workload, it is often difficult to completely control the texts delivered by ChatGPT. This poses a problem when the use of the chatbot is planned for communication with customers or within the company.
Furthermore, ChatGPT produces responses based on a variability referred to as 'temperature,' which results in different answers to the same questions. This is generally undesirable in customer communication. In short, ChatGPT is designed to conduct universal conversations or follow general instructions, but it is not specifically tailored to take on the role of a specific company and strictly act according to its guidelines.

With AI Assistant Technology, editorial control over all content that the chatbot delivers is firmly in the hands of the respective company. While this initially requires more effort in content creation, it ensures that users are offered only correct information and assistance that align with the intentions and goals of the company. This precludes the unintended recommendation of competitors' products.
Furthermore, AI Assistant Technology offers the ability to display chatbot content in diverse forms. In addition to simple text, interactions can be enriched with the use of call-to-action buttons, multiple-choice options, slides, as well as image and video materials, making the conversation varied and engaging for users.